Advertising Literacy

Advertisements are all around us -- and being able to recognize, understand and deconstruct them is a key part of becoming media literate.Understanding the economic contexts of mass meda systems is important for critical thinking in the 21st century.  

Events

WE'RE BACK FOR ANOTHER AMAZING SUMMER!

Renee Hobbs presented a keynote at the "Unlearning Intolerance" program on Friday, February 10 at 3 p.m.

Teaching Resources

A crowdsourced gallery and curriculum explores the many new forms of propaganda we encounter online

Digital and media literacy with urban elementary students

Help college students understand the multidisciplinary nature of the field

Available for purchase, the media literacy smartphone helps students learn to ask questions about what they read, see, watch and listen to.

Research reports and Voices from the Field help advance new knowledge on the pedagogy of media literacy

Critically analyze a McDonald's commercial to compose a short video deconstructing the ad using the five critical questions of media literacy.

A book and website explores media literacy with Philadelphia elementary school students and teachers

Research and Scholarship